If you don't grab the reader's attention within the first few sentences of your book's blurb, it can significantly decrease the likelihood of them purchasing it.
 
To ensure a successful start to your book, it's essential to craft an engaging introduction. This not only captures the reader's attention, but it's also the first thing that potential buyers see on platforms like Amazon when they preview your book.
 
If you have a business related to your book, make sure to include call-to-action offers in the back matter such as lead generation, low-cost options, and a speaker bio to convert readers into clients.
 
Each chapter should start with a hook, such as a question, statistic, or statement that piques the reader's interest and gets them excited about the information to come.

While the saying goes, "don't judge a book by its cover," in the publishing world, the cover is the first and often only chance to make an impression on potential readers. Therefore, it's essential to choose a cover design that captures attention and stands out, whether that's a typography-based design with contrasting colors, a graphically designed illustration, or an attention-grabbing photo.